When I was studying marketing I had an arms length list of research techniques like conjoint analysis, surveys, and focus groups. After I read Four Steps to the Epiphany, there was only one: Get out of the building and talk to customers!
At LUXr, Janice Fraser introduced me to a whole new host of tools to gain insight such as hallway usability testing, contextual inquiry, and mental models.
Add this to lean startup standards like smoke tests and it's a pretty overwhelming.
Should we run a Pocket Test with Picnic in the Graveyard to follow up? Should we do a Wizard of Oz or a concierge approach? Would you like a lemon twist with that?
So what type of experiment should you run? And when?