(This is part of a series of posts about testing product/market fit. You can download the Product/Market Fit Storyboard here. If you're in San Francisco, you can also join the Your MVP Sucks! Workshop.)
The terms Product/Market Fit and Minimal Viable Product have been inexplicably (and inextricably) linked in the tech consciousness.
If people sign up for our MVP, that means we've got Product/Market Fit, right?
As we discussed last week, Product/Market Fit is as much about being ready to scale as it is about having a desirable product.
If our MVP is just smoke test, a landing page just to test customer demand, certainly you're not ready to scale. (Frankly, calling most smoke tests an MVP is a serious stretch. We tend to forget that the 'V' stands for Viable.)
If our MVP is a Wizard of Oz test where you manually provide the service, you may not be ready to scale, but you may have a strong indication it's time to build a little bit more.
So what's in an MVP?