You may know I've been slowly, slowly, slowly working on a Creative Commons project called the Real Book to help startup figure out what type of experiment/research to run and when. It's the most useful framework I have for coaching startups.
I use it to quickly identify both what they're doing wrong and a likely fix.(You can get on the download list here.)
However, the current format has been described as:
6 ambiguous scribbles. That’s a book?