Being Helpful – Interview with Kevin Dewalt

helpful customer discovery with Kevin Dewalt

Kevin Dewalt (Founder of SoHelpful) is constantly helping startups 1-to-1. When he's not angel investing, playing golf or (allegedly) mangling the Chinese language in Beijing, he's always available to help out someone just getting started with lean startup. So I reached out to him to chat about his approach to early stage customer discovery...being helpful. You can find him on Twitter, LinkedIn, or his blog)

Q:  Your SoHelpful approach to early stage startup marketing is essentially, "stop marketing and start helping people 1-on-1." What makes you favor this route when every budding entrepreneur wants to put together a DropBox type demo video, post to HackerNews, and watch the signups?

These approaches are not working for the entrepreneurs I help, mentor, and invest in.

What I teach is based on what I do and what I see working for other startups. I wasn’t working with Drew when he did the DropBox “viral video MVP”, so I don’t actually know what is myth vs. truth. Drew himself probably doesn’t remember.

Lean Startup in the Enterprise Anti-pattern: The Lean Waterfall

Lean Enterprise Anti-Pattern: The Lean Waterfall

More and more enterprise scale companies are drinking the lean Kool Aid and starting to implement Lean Startup methodology. In doing so, they are failing at the most basic level.

Lean methodology is not lean startup. An MVP is not learning. A Business Model Canvas is not business model innovation. These things are just artifacts. They are workarounds. These workarounds, applied poorly and/or inappropriately, can result in some wonderful anti-patterns.

One of my favorites is that piecemeal lean-startup is just waterfall in disguise.

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