Being Helpful – Interview with Kevin Dewalt

helpful customer discovery with Kevin Dewalt

Kevin Dewalt (Founder of SoHelpful) is constantly helping startups 1-to-1. When he's not angel investing, playing golf or (allegedly) mangling the Chinese language in Beijing, he's always available to help out someone just getting started with lean startup. So I reached out to him to chat about his approach to early stage customer discovery...being helpful. You can find him on Twitter, LinkedIn, or his blog)

Q:  Your SoHelpful approach to early stage startup marketing is essentially, "stop marketing and start helping people 1-on-1." What makes you favor this route when every budding entrepreneur wants to put together a DropBox type demo video, post to HackerNews, and watch the signups?

These approaches are not working for the entrepreneurs I help, mentor, and invest in.

What I teach is based on what I do and what I see working for other startups. I wasn’t working with Drew when he did the DropBox “viral video MVP”, so I don’t actually know what is myth vs. truth. Drew himself probably doesn’t remember.

Starting a StartupWeekend in 9 Days of Chaos

(IMPORTANT: Before you read this post, please click this and help spread the word about StartupWeekend San Jose April 15th-17th.)

For the past 7 days I've been working round the clock to organize and promote a StartupWeekend in San Jose. It start in two days. A ridiculous and ill advised timeline.

To be honest, I didn't think we were going to do it. I started getting in touch with the good folks at StartupWeekend late in the game with only a month and change to go and only managed to get someone on the phone with two weeks to go.

The suggested timeline for organizing a StartupWeekend is 3 months...but like they say...

If You're Going to Do Something, Go All the Way...

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