(This is part of a series of posts about testing product/market fit. You can download the Product/Market Fit Storyboard here.)
Back to the basics.
"Everyone" is not our customer.
Neither are "Consumers" or "SMBs."
Unless the problem we are solving is death, not everyone wants our solution.
Even then, not everyone wants our Grim-Reaper-Be-Gone!™ Spray. Some people just want to check out this of this madhouse.
(In case you were thinking it, taxes aren't a problem for everyone either.)