(This is part of a series of posts about testing product/market fit. You can download the Product/Market Fit Storyboard here.)
When looking for product/market fit, we start with the customer. That's the "market" part of product/market fit.
Everything starts and ends with the customer.
Sometimes we start with the product or the friggin' awesome technology. Sometimes we might fool ourselves into starting with what we can get funding for. But at some point, we always backtrack to the customer.
Having a clear customer hypothesis is the first part of an MVP.