Every few weeks, someone asks me if there’s a template that they should use to define their lean startup experiments…and I say no.
I’m not a big fan of templates in the broad sense of a one size fits all template to define experiments regardless of the context.
I am a huge fan of having a repeatable process.
We (TriKro LLC & Lean Startup Circle) do use templates that work well for us. That doesn’t necessarily mean they’ll work well for someone else.
Templates are often a means of asserting order over the innovation process in order to measure team velocity in an overly stringent way before it’s appropriate or necessary to do so.
So in an effort to satisfy the requests and not give overly broad advice, here’s the template we use and why we designed it this way.
If you'd like to cut to the chase, you can download the template below. It's licensed under a Creative Commons Attribution-ShareAlike 4.0 International License so feel free to modify and hack to make your own.