Problems do not exist

Problems Don’t Exist

I have long held the belief that entrepreneurs should stop talking about abstract solutions and frame their pitches in terms of solving real problems, but I was wrong.

Problems don't exist.

They are in no sense real. You can't touch them. You can't see them or hear them in and of themselves. They certainly don't smell or taste like anything in particular.

They are not ontological entities.

And here's the biggest problem of all (pardon the recursiveness)...

...when entrepreneurs start talking about problems, they stop talking about people.

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