Since I started writing more about design and user experience, I've been getting emails from entrepreneurs asking for design feedback. These emails usually have some screenshots attached and some sort of description as to what value the website or app is supposed to provide.
Unfortunately, no one seems to include a description of the customer.
You Can't Design in a Vacuum
Leaving aside the ridiculousness of anyone asking me for my aesthetic opinion (my photoshop skills are weak at best), how can you give feedback on a design if you don't know who it's being designed for?
Design != Pretty Pixels
Is it pretty? Sure.
Does it look Web 2.0ish? Sure.
Is that what your customer wants? I have no idea.