(This is part of a series of posts about testing product/market fit. You can download the Product/Market Fit Storyboard here. If you're in San Francisco, you can also join the Your MVP Sucks! Workshop.)
As I've mentioned, being a lean startup is hard. Beyond the psychological pressures of trying desperately to fail at a rapid rate, there are a million ways to test a hypothesis, and a million hypotheses.
How do we know which type of test to use, and when to use it?Should we do a smoke test? A concierge test? Talk to our customers?
All we want is to build something people want. Which one of these tests will actually tell us if we have the fabled Product / Market Fit?
(This is a giant topic that I'm going to explore over the next several posts. You can cut to the chase by downloading the Product / Market Fit Storyboard here. If you're in San Francisco, you can also join the Your MVP Sucks! Workshop.)
Let's start with the obvious...