Product/Market Fit

False Positives and Product / Market Fit

(This is part of a series of posts about testing product/market fit. You can download the Product/Market Fit Storyboard here. If you're in San Francisco, you can also join the Your MVP Sucks! Workshop.)

As I've mentioned, being a lean startup is hard. Beyond the psychological pressures of trying desperately to fail at a rapid rate, there are a million ways to test a hypothesis, and a million hypotheses.

How do we know which type of test to use, and when to use it?

Should we do a smoke test? A concierge test? Talk to our customers?

All we want is to build something people want. Which one of these tests will actually tell us if we have the fabled Product / Market Fit?

(This is a giant topic that I'm going to explore over the next several posts. You can cut to the chase by downloading the Product / Market Fit Storyboard here. If you're in San Francisco, you can also join the Your MVP Sucks! Workshop.)

Let's start with the obvious...

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Lean Startup in the Enterprise Anti-pattern: The Lean Waterfall

Lean Enterprise Anti-Pattern: The Lean Waterfall

More and more enterprise scale companies are drinking the lean Kool Aid and starting to implement Lean Startup methodology. In doing so, they are failing at the most basic level.

Lean methodology is not lean startup. An MVP is not learning. A Business Model Canvas is not business model innovation. These things are just artifacts. They are workarounds. These workarounds, applied poorly and/or inappropriately, can result in some wonderful anti-patterns.

One of my favorites is that piecemeal lean-startup is just waterfall in disguise.

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Sketch notes from London Agile UX meetup with Business Model Canvas for User Experience

Jump Grasshopper, Jump!

Sooo...I haven't been updating my blog recently.

Been a bit busy and I will try to get back into a regular blogging schedule, finish my posts on the Business Model Canvas for User Experience (which I think will be promptly renamed), and do some other posting on personas.

Big news, I joined LUXr!

[Update: It was a really fun year working with Luxr but as they have shifted focus away from direct coaching with accelerator programs to their direct to consumer video model I've decided to keep working as a lean coach with accelerators & enterprises independently as well as building up the Lean Startup Peer-to-Peer Circle where I can do the most good.]

I've been working together with LUXr / teaching elements of their curriculum for the past year or so and it's great to finally get a chance to work with the great team of Janice Fraser, Kate Rutter, Jason Faser, and Jeana Alayaay! I've been hacking away on a new web site for them the past two weeks and I'll be posting a lot more about what I'm doing over there on this blog and theirs at

In the meantime, I'm travelling in Europe doing a bunch of different workshops and talks. Today I'm at the Manchester Lean Startup Group. Yesterday I was in London at the Agile UX Meetup and one of the awesome participants in the Business Model for User Experience workshop contributed these sketchnotes. Enjoy and go check out the sketch notes of Eva-Lotta Lamm on her site.

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