Is anyone else out there sick of signing up for on-line products that don't do what they promised?
Or more commonly, products that don't actually do anything?
Seems like every day I'm running into another landing page which requires access to all my social networks, yet provides no actual value.
Minimum Viable Product
I am a huge fan of creating Minimum Viable Products (MVPs) in order to test business ideas. I advocate it on a daily basis because too many people build too many products that no one is really interested in using. A minimum viable product is a great way to test customer interest in your solution and figure out the minimum feature set that you can build a business around.
However, even if you're running a basic smoke test just to see if anyone will sign up for your business idea, "It's only an MVP" is a poor excuse for bad user experience.