Why Meritocracy Doesn’t Work

The anti-diversity manifesto written by a mystery Googler has put a spotlight on diversity efforts in the tech industry. Anti-diversity proponents say that meritocracy justifies the lack of diversity in tech. But the real question is: Does meritocracy work? Continue reading...

6 Reasons Your Conversion Rate is Zero

Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. That’s called a false negative. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. I’ll list them in order of least likely to most likely based on my experience. Continue reading...