How Asking Works: A Crash Course in Customer Discovery Questions
Interviewing strangers is a science as much as an art. Learning how questions actually work can give you fresh insight into the customer discovery process. Continue reading...
What a Journalist Can Teach Lean Startups about Customer Interviews
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers. Continue reading...
Customer Discovery Part 2: How a Focus On Storytelling Can Solve OUR Pain Points
Interviewers have pain points too. Here’s how a focus on the elements of storytelling can make your discovery process rewarding and pain-free. Continue reading...
Customer Discovery Part 1: How a Focus on Storytelling Can Make Your Interviews Awesome
A list of questions and answers will only get you so far in a discovery interview. To truly understand your customer, you have to listen to their stories. Continue reading...
How Do I Know When I’m Done with Customer Discovery?
Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. Continue reading...
Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch
Identifying your target market is crucial to product success. Use this method and guide to set a promising strategic focus. Continue reading...
B2B Sales: A Lean Startup Approach
Have you thought about using Lean Startup to improve your sales process? The founder of Shipitwise reveals how he used lean principles to improve B2B sales. Continue reading...
Guest Post: Introducing The Customer Happiness Canvas
The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. Continue reading...
Why You Should Experiment with User Onboarding
User onboarding is tricky, but critical. Concierge onboarding is helping a customer 1-on-1 so they can get value from your product or service right away. Continue reading...
Startups Working with Large Companies & Minimum Viable Products
(This is a guest post by Sean Murphy, who coaches early stage technology firms. You can find Sean on Twitter, LinkedIn or on his blog.) Startups have to take care to... Continue reading...