Paper Prototyping: How TenTune Harnessed the Power of the Pencil
A case study on how two entrepreneurs went from idea to MVP without writing a single line of code. Continue reading...
Our New Lean Template (and Why You Shouldn’t Use It)
Every company is different and requires a unique business model. Our Lean Experiment template can give you something solid to build yours on. Continue reading...
What a Journalist Can Teach Lean Startups about Customer Interviews
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers. Continue reading...
How Do I Know When I’m Done with Customer Discovery Process?
Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. Continue reading...
S.I.M.P.L.E. before S.M.A.R.T. – A Guide to Smart Business Experiments
Yet another Experiment Template? Use this SIMPLE template to overcome the hardest part of running experiments...getting started. Continue reading...
Measuring Innovation | Iteration Time = Time to Learn, Not Time to Build
Burn rates are meaningless in isolation. Iteration time is a critical aspect of starting a new business and we've noted a few misconceptions. Continue reading...
Concierge vs. Wizard of Oz Prototyping
There are two lean startup methods that are often confused with one another. As a result, they're often misused: Wizard of Oz and Concierge Continue reading...
Concierge MVP: Why You Should Experiment with User Onboarding
User onboarding is tricky, but critical. Concierge onboarding is helping a customer 1-on-1 so they can get value from your product or service right away. Continue reading...
Value Creation – In a World with No Technology Or Data…
In a world with no technology or data, what would better and worse look like? When technology becomes and end in and of itself, ridiculous things happen. Continue reading...
Putting User Insights Into Context
User insights are critical for a great user experience. Recognizing the value of experimenting to for customer insights is the first step toward innovating. Continue reading...