What a Journalist Can Teach Lean Startups about Customer Interviews
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers. Continue reading...
How Do I Know When I’m Done with Customer Discovery?
Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. Continue reading...
S.I.M.P.L.E. before S.M.A.R.T.
Yet another Experiment Template? Use this SIMPLE template to overcome the hardest part of running experiments...getting started. Continue reading...
Iteration = Time to Learn, Not Time to Build
Burn rates are meaningless in isolation. Iteration time is a critical aspect of starting a new business and we've noted a few misconceptions. Continue reading...
Concierge vs. Wizard of Oz Test
There are two lean startup methods that are often confused with one another. As a result, they're often misused: Wizard of Oz and Concierge Continue reading...
Why You Should Experiment with User Onboarding
User onboarding is tricky, but critical. Concierge onboarding is helping a customer 1-on-1 so they can get value from your product or service right away. Continue reading...
In a World with No Technology…
In a world with no technology or data, what would better and worse look like? When technology becomes and end in and of itself, ridiculous things happen. Continue reading...
Putting User Insights Into Context
User insights are critical for a great user experience. Recognizing the value of experimenting to for customer insights is the first step toward innovating. Continue reading...
In Defense of the Hi.P.P.O
Hi.P.P.O is the Highest Paid Person's Opinion. A time honored way of making decisions which goes back centuries. 3 reasons to listen to the Hi.P.P.O. Continue reading...
“Which Experiment Should We Run?” – 8 minute video
Figuring out which experiment or research we should run starts by laying out our assumptions and learning priorities. The Real Startup Book helps us organize our assumptions and... Continue reading...