Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. Continue reading...

Yet another Experiment Template? Use this SIMPLE template to overcome the hardest part of running experiments...getting started. Continue reading...

Burn rates are meaningless in isolation. Iteration time is a critical aspect of starting a new business and we've noted a few misconceptions. Continue reading...

There are two lean startup methods that are often confused with one another. As a result, they're often misused: Wizard of Oz and Concierge Continue reading...

User onboarding is tricky, but critical. Concierge onboarding is helping a customer 1-on-1 so they can get value from your product or service right away. Continue reading...

In a world with no technology or data, what would better and worse look like? When technology becomes and end in and of itself, ridiculous things happen. Continue reading...

User insights are critical for a great user experience. Recognizing the value of experimenting to for customer insights is the first step toward innovating. Continue reading...

Hi.P.P.O is the Highest Paid Person's Opinion. A time honored way of making decisions which goes back centuries. 3 reasons to listen to the Hi.P.P.O. Continue reading...

Figuring out which experiment or research we should run starts by laying out our assumptions and learning priorities. The Real Startup Book helps us organize our assumptions and... Continue reading...

If our goal is to generate ideas, there a variety of methods. One of my favorites was told to me by Sean K. Murphy: Picnic in the Graveyard Continue reading...