(Nick Noreña, a Lean Startup Coach at TriKro, works with teams and organizations to help them implement Lean techniques in their daily business. An entrepreneur at heart, his favorite thing to do is work with early stage startups. If he's not in his office in San Francisco, you can probably find him on a long bike ride, or on Twitter and LinkedIn.)
This is Part 1 of a two part blog post on effectively using the data you gather from customer discovery interviews. Check out Part 2 here.
As a Lean Startup coach, I get the opportunity to hear a lot of questions about the challenges of implementing Lean methodologies. One question I hear a lot is: "How do I use the data I get from customer discovery interviews?" This post is the first in a two part series on making sense of the qualitative data we get from talking with customers.
Part 1 focuses on what you can do before and during a customer discovery interview to make life easier for yourself after the conversation is done. In part 2, I will focus on finding patterns in the data you have collected.
Before the interview
Alright, so you've figured out that you should be talking to your users to learn something about your product/service. But what are you doing to prep for those conversations? How are you spending your time during those conversations? Well, the good news is that even if you don't prep for or take notes during your customer conversation, you are still doing more than the entrepreneur who is sitting at her desk all day trying to figure out what is wrong with her product. But here's how you can do more: