Last time I wrote about The Real Startup Book I was asking for lean startup interns…
The response was overwhelming. 38 people expressed interest in helping and most of them weren’t interns…they were real practitioners like Sean K Murphy, an OG of lean startup, and Luke Szyrmer, who is writing a whole book on landing pages. They all wanted to either share their experience or just learn something new.
So in the interests of the project, we’re opening it up under Creative Commons. This means that anyone will be able to use, remix, and rehash what we come up with under the terms of that license. If you’re not familiar with Creative Commons, it basically means the book will be like open source software: free to use for the benefit of the community.
To try and keep the project true to the spirit and purpose, we’ll be as lean as possible during the production of the book. e.g.
- Concierge tests – TriKro LLC has been using it for over a year now
- Comprehension & smoke tests – Austin Eford & Josephine Wong are making sure that everyone can understand the value proposition and building a landing page to test it: The Real Startup Book
- Other Smoke tests – We’ve been testing this via blog posts leading to a download form:
- Usability tests – Casey Sakima has been doing usability tests to understand if people are good at writing hypotheses and how we can improve their abilities
- Usability / Readability tests – We have a number of reviewers like Phyo Pine from around the world who are giving feedback on the language and making sure non-native English speakers find it accessible.
New Release Every Two Weeks
An Open Project Plan
We’re keeping the project plan publicly available in Trello: The Real Startup Book Project Plan
It’s a bit messy so in true lean fashion we’re adjusting the process itself as we go. If you’d like to be invited to the board to contribute, just email me or one of the other contributors.
The board is open to comments and I’ll keep it open so long as that doesn’t get distracting. I’ll also start a channel on the Lean Startup Circle Slack for conversation purposes which you can ask to join.
The Real Startup Book
Why the name? Why does it keep changing?
Good questions…we’re iterating on everything, including the name of the book. It may change again but it’s getting a bit more solidified. If you want to read about the origins of the name, you can read the preface here.
What we most need right now is feedback from you.
We’re asking for feedback at every stage of the process. Comments and corrections are critical to getting this project right!
Our staging server is google drive and you can access The Real Startup Book draft. Just ask and we’ll give you commenting access.
What should we change?
Is there anything we should be doing that we’re not? Some test we should be running better?
Probably…please let us know in the comments below.
So…what should I post next? Tweet to tell me what to write:Show me how to test product market fit!
orHow can I do lean startup in my friggin' huge company?