Figuring out which experiment or research we should run starts by laying out our assumptions and learning priorities. The Real Startup Book helps us organize our assumptions and learning priorities by asking two key questions:
- Which type of information are we gathering: Generative or Evaluative?
- What are we learning about: Market (aka, Customer) or Product?
Here’s a short 8-minute video where we walk through the different parts of the Real Book and list out relevant experiment and research techniques:
You can download a copy of The Real Startup Book here.
Note: If you’re looking for some guidance on how to design lean experiments, download our Learn SMART Experiment Template.