Untangling B2B Sales Goals and Objectives – Lean Sales Start with Goals
When it comes to lean sales for B2B, our ability to set concrete goals is lacking. This is a fundamentally bad practice. The result is lost sales. Continue reading...
The 4 Types of B2B Persona
It’s hard to keep tab of sales when we’re talking to customers. B2B startups founders with limited sales experience have trouble with qualifying leads. Continue reading...
Innovation Methods: What Type of Lean Startup Experiment Should I Run?
How do we run lean startup experiments for continuous innovation methods? When I was studying marketing I had an arms length list of research techniques... Continue reading...
The Future of Lean Product Development and UX
We product managers have let ourselves be put into smaller product owner boxes. We've been focused on process when the biggest risks are about markets. Continue reading...
Templates Suck, Here’s Our Lean Startup Template
We hate templates, but we're always asked for one. So here’s our lean startup template and why we designed it this way. Please change it for yourself! Continue reading...
Startup Culture – Interview with Kevin Dewalt
But how do you find those 10 people? Earn their trust? The answer is pretty obvious - first prove you’re worth their time by helping them Continue reading...
Observer-Expectancy Effect – Customer Development & UX
How much stress, anger and frustration can one simple malfunction or a minute delay in response cause? We experience expectation frustration on a daily basis. Continue reading...
The Ultimate Guide to Running a Lean Startup
Do not click this link or read this post. Build Measure Learn is a process, not a bumper sticker. Don't read posts with titles like "The Ultimate Guide to Running a Lean Startup." Continue reading...
Straw Man Lean Enterprise Book
The enterprise adoption of lean startup principles is following much the same course as startup ecosystems adopting lean startup. It's the Lean Hype Cycle. Continue reading...
Earlyvangelist Criteria Applies to Customers and Users – Product/Market Fit
"Everyone" is not our customer. Neither are "Consumers" or "SMBs." Unless the problem we are solving is death, not everyone wants our solution. Continue reading...