What a Journalist Can Teach Lean Startups about Customer Interviews
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers. Continue reading...
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers. Continue reading...
Interviewers have pain points too. Here’s how a focus on the elements of storytelling can make your discovery process rewarding and pain-free. Continue reading...
A list of questions and answers will only get you so far in a discovery interview. To truly understand your customer, you have to listen to their stories. Continue reading...
If we want our company to achieve greatness, we have to empower our team members to be leaders in their own areas. That means focusing on the clarity of our mission and the capabilities of our teammates. Continue reading...
Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. Continue reading...
Shareholders and board members are demanding a vision for the future and an innovation strategy to get there. Regardless of whether the company is public... Continue reading...
The ultimate one-size-fits-all guide to corporate innovation. Continue reading...
“I’m an intrapreneur!” is the new rallying cry inside corporations. But here’s a list of the top ten monster projects that could kill a career along. Continue reading...
Diversity is a hot topic, but what is not often discussed is the fact that diverse teams are more innovative. Read more about why diversity is an innovation metric. Continue reading...
The anti-diversity manifesto written by a mystery Googler has put a spotlight on diversity efforts in the tech industry. Anti-diversity proponents say that meritocracy justifies the lack of diversity in tech. But the real question is: Does meritocracy work? Continue reading...